Deliver 3 page paper on “Groundswell” and how it influenced and resonated with you.80%
4- 6pm Each student to discuss “Groundswell” and what was influential for them and their work. 20%
1.David
2.Cynthia
3.Ossamy Jdjoubi
4.Jessica
5.Virginia
6.Chelsea
7.Brian
8.Jose
9.Seth
10.Tasha
11.Didi
1.Ossamy Jdjoubi (short presentation)
2.Anthony
3.Adam
4.Jason
5.Anet
6.Jonathan
7.Nakisa
8.Daniel
GUEST SPEAKER: Drew Tipson:
Lead Web Designer at the Democratic National Committee
Drew was also very involved with Obama’s 2008 election campaign as the
former GOTV Organizer at Democratic Party of Virginia
1. A blog post interview with someone who is relevant to your topic. You choose how to do the interview: Video Blog, Audio Podcast, Print Question/ Answer. The interview can be short but it must have content. If you do a podcast, write around the interview to discuss who you chose and why you chose this person.
If you choose to do a print interview, think carefully about how you will lay it out. Review interviews on other blogs and successful ways to lay out an interview be it question/ answer or not. But consider using titles, bold font and spaces to make the content easy to read.
If you have questions, contact me.
This is also about your ability to research and navigate the abundant technical offerings and your ability to problem solve. fyi. WordPress offers for free “Post by Voice” which enables you to record a phone interview and immediately convert the interview into a podcast for your blog! WordPress has posted easy to follow instructions.
If you want to do a video interview with an expert through your computer, the very savvy Kimba Green said that the easiest newest way to do at this moment is with either: vockle.com or spreecast.com. both are very easy to do and have “how to” videos. go for it!
If you do an audio podcast or a print interview be sure to write a short backgrounder, post your expert’s photo and, if possible, examples of relevant work. Link your work also to their site. Write and thank them when you are done and send them your work. And continue to expand your community! Go for it!
DUE BEFORE CLASS:
2. ADDITIONAL READING (RE:THE POLITICAL CAMPAIGN) & COMMENTS TO POST ON CLASS BLOG:
Review this background material to prepare for Drew’s presentation regarding the effective use of Social Media in the political campaign. Write about your readings on the class blog and comment on two student interviews. (Let us know at the end of your submission where you commented).
Good general overview of “my.bo” in 2008:
http://www.boston.com/news/politics/2008/articles/2009/01/08/the_geeks_behind_obamas_web_strategy/?page=full
State-of-play between Romney/Obama campaigns today:
http://www.miamiherald.com/2012/04/18/2755207/obama-romney-camps-ready-for-digital.html
Writeup on the Commit to Vote challenge:
http://techpresident.com/blog-entry/have-you-commited-vote-yet-how-bout-now
Quick presentation on Responsive Design:
http://johnpolacek.github.com/scrolldeck.js/decks/responsive/
Bo staff talking about Responsive Design:
http://www.barackobama.com/news/entry/behind-the-scenes-our-new-website
DUE THIS WEEK & BEFORE THE START OF CLASS:
1. Write some takeaways that you gained from hearing our guests last week. What did you learn that was valuable and how will their discussion impact your actions and approach in the field of social media?
2. THE BLOG INTERVIEW & Additional reading and written work and research DUE this week:
READ: http://www.blueglass.com/blog/how-to-make-the-most-of-blog-interview/
3. What have you learned about the blog interview from reading this article and how will this influence your fulfillment of the next assignment which is to interview someone for your portfolio blog (DUE APRIL 25). Assess and use your creative problem solving skills!
4. Research and choose someone to interview for your portfolio blog and write about this. Who will you approach? Choose someone who will add value to your blog – a critic who could talk about trends, a fellow blogger who is further along that you. Someone who is doing what you are writing about.
How will you reach that person?
What will you ask that person?
The Above Reading and WRITTEN WORK DUE at the start of April 18th’s class.
(DUE : CLASS 12 April 25 – The INTERVIEW as a blog post.)
It is up to you how you do this interview: you can Skype record it (we will go over this in class), you can use your smart phone to audio record your interview and make a podcast or you can simply write about your interview. If so, you will want to have a still photo of your interviewee on your post.
Figure out how to reach this person. Normally it is easy to tweet someone. But you could also reach someone through LinkedIn or through their blog site. Ask if they would agree to a short 5 minute interview about their work. Most people are flattered.
If you want to Skype record your interview, make sure that your interviewee is on Skype and get his/her contact information for Skype. Set up a date to Skype interview your subject or to do a phone interview. You will also have to install Call Recorder to do this.
Study short web interviews on other blogs. What are good questions to ask?
In addition, to exploring the interview process, we will have two women visit today’s class who in only two years created a successful business doing webisodes. They will talk about their experience filming and doing interviews and creating a small social media business. So read about MiniMatters: http://minimatters.com/ You may choose to friend them on Facebook or subscribe to their RSS feed.
If you have any questions, email me.
20 Points for Final Exam Grade
80% of Final Grade (16 points):
PAPER – Deliver to class at 4pm a three page paper on what theories, strategies and case stories in the book “Groundswell:Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff resonated with you and how this knowledge will influence your work.
20% of Final Grade (4 points):
CLASSROOM PARTICIPATION – Participation in Mac Lab May 16 4 – 6PM for class exam. Each student to discuss the book in the context of their own project and to discuss what in the book they particularly responded to and how it will influence them in future work.
A reminder that two copies of the book are on reserve in the SG library
Passionate federal social media evangelists at the Center for Excellence in Digital Government at GSA are ramping up citizen engagement with the federal government and coaching federal agencies in how to best use social media.
Tammi Marcoullier, the Center’s Program Manager, and Justin Herman the Center’s new social media lead will discuss their innovative work enhancing community participation and creating engaging content.
DUE: Before start of class.
Do background research on today’s guest speakers: Tammi Marcoullier, Program Manager and Justin Herman, Social Media lead at the Center for Excellence in Digital Media at GSA – Study relevant websites, blogs,govloop career guide, Washington Post,etc stories, agency regulations, research ROI & social media. Come to the class with 3 questions written on an index card (to hand in). Be ready to ask informed questions during the Q&A.
WRITTEN WORK DUE:
Write several insights that you gathered and reflections from your readings about our speakers and the work of the Center,etc on the class blog.
Come to class with 3 relevant questions on 4×6 cards, prepared to ask during Q&A and to hand in
Related to your portfolio blogs, write substantial comments on 2 appropriate LinkedIn Groups or relevant blogs; tell us in the class blog what sites you commented on
Improve your LinkedIn Profile
Details regarding our April 11th Class:
4:30 – 4:55PM Class in the Mac Lab & student presentations before & after talk.
5:00- 5:45PM Tammi Marcoullier & Justin Herman, Center for Excellence in Digital Government will present in Room 3225
5:45 – 6:15 Q&A & discussion. Their presentation is open to the rest of the UMD-SG community so we may have guests:
6:30 – 7:00PM Continue student presentations
Social Media is in many ways fundamentally changing the way government operates and making possible new and innovative ways to engage with the public.
The Center is responsible for providing government-wide support and training that help federal agencies deliver customer service to the public via web, social media, mobile, phone, email, print and newly evolving media. Subjects covered will include:
· Strategies used to increase citizen/ government engagement
· Social media platforms used
· How different Departments (ie Smithsonian Museum versus Homeland Security versus EPA) have different social media needs and strategies
· Measuring ROI and proving the value of Social Media
· Strategies for making a video go viral
Readings:
How to create a LinkedIn Account and how to link it to your WordPress Blog
http://www.youtube.com/watch?v=ah7rZ8qvZV4
How to use LinkedIn powerfully. 10 tips: March 2012 Social Media Today:
Personal Branding Article by Tom Peters in Fast Company:
http://www.fastcompany.com/node/28905/print
Quotes from Dan Schawbel on Personal Branding:
http://personalbrandingblog.wordpress.com/quote-me/
good article on Dan Schawbel’s blog:
http://www.personalbrandingblog.com/10-step-beginners-guide-to-blogging-your-personal-brand/
Hubspot ebook:
Example of a great LinkedIn Profile (Rachel G. King, Prez DC Social Media Club):
http://www.linkedin.com/profile/view?id=22649654&locale=en_US&trk=tyah2
company linkedin
http://www.blueglass.com/blog/8-ways-employees-can-improve-your-companys-linkedin-presence/
March 28
Virginia
Daniel
Seth
Cynthia
Jon (from last week)
Nakisa (from last week)
April 4
Jessica (added)
Chelsea
Anthony
Claudia (added)
Dienabou (added)
Jose (added)
April 11
Jason
Anet
David
Wai (added)
Adam (added)
I (added) students to dates as posted. If you disagree with some date, please email me. Please everyone send a short posting to ELMS Discussion Board (5 minute social media presentations) with your name, your topic, your presentation date and why you chose to speak about this topic/ what is special about it.
Comunication Through Social Media 